Mi Adidas
URL: http://www.adidas.com/products/miadidas04/content/UK/container.asp
Description: Adidas' take on the world of customization goes beyond the look of the shoes and focuses on the fit. By measuring exact width, length, and weight distribution, shoes are manufactured for optimal fit to the buyer's feet. The Mi Adidas lab has just opened at Manhattan's new Adidas Sport Performance store, the largest of its kind.
Edit: Seems to have been discontinued. More information as we get it.
Submitted: 01/13/06 (Edited 06/13/08)
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